Native WordPress
Built on the block editor, theme.json and core features. No page builder plugin to fight or outgrow.
The problem
Every site started from a blank page.
Most agency websites begin the same way: a blank theme, a new set of layouts, and a client who soon needs a page nobody designed. Editors either break the design or wait for a developer. We wanted the opposite: a library of designed pieces every site could start from, branded for each client, and simple enough that anyone on the team can build a good page.
The idea
Everything is a block.
Pages are made of blocks, and every block should arrive designed. Editors pick what the page needs and fill it in; the layout, spacing and responsive behaviour are already solved. Anything that can be native WordPress is. What can’t be lives in the theme, and anything that should outlive a theme change is a small, focused plugin.
The library
Twenty-five blocks for every part of a page.
Openings, storytelling, proof, details and conversion: each block is ready for real copy and images, on a light or dark background.
Design system
Wireframe, design and code that match.
Every block starts as a wireframe and a design in Figma before it’s built in WordPress, and the three stay in step. Each client gets their own colour, type and imagery on the same foundation.
Responsive by default
Every block, on every screen.
Principles
Built to be used, not just launched.
Where it runs
Floe runs floewp.com and getnumbat.com today, and it’s where every Gloe website starts. When a project needs something Floe doesn’t have, we design it, build it, and it becomes another block in the library.